Insight Report: Exploring the Future of Print

Exploring how current consumer behaviours, attitudes and technologies are shaping future trends and how Print Service Providers can use these learnings to enhance current and future planning.

Meet our panel of experts

Benjamin Talin

Benjamin Talin is founder of MoreThanDigital, one of the 15 largest business platforms worldwide. Benjamin numbers Google among his clients, as well as 16 governments and ministries around the world, and he currently sits on three EU commissions.

Murray Grubb

Murray Grubb has over 20 years’ experience in transformation and digitisation, spanning a wide range of IT and communications disciplines. Murray is retained as a consultant by a number of AI institutions, advising on all forms of technological modernisation, future-based technology and transformation.

Beate van Loo-Born

Beate van Loo-Born is an executive in financial services, data and climate finance with over 20 years of experience in European, Asian and US financial centres. Committed to creating global positive impact for organizations, people and the planet, Beate applies her expertise in sustainability, finance and data to deliver strategic solutions.

Rafael Rodrigues

Rafael Rodrigues draws on his experience in product management with a leading digital press manufacturer, during which time he worked on new business initiatives related to the future of printing. In recent roles, Rafael has developed e-commerce platforms, AI-based solutions, and is currently working on a future strategy for a consumer electronics company.

Role of technology and generational impacts

Rafael Rodrigues in discussion with Mathew Faulkner expands on how evolving technology and AI can be used by PSPs to meet the changing needs of marketers and brands1,2.

Shifting consumer behaviour and related brand strategies

Murray Grubb discusses ethical consumerism, optimal usage of sub-brands, personalisation, the relatability of print as an opportunity for PSPs and ultimately the importance of focusing on customer needs1,2.

Adapting to change, staying relevant and the importance of print sustainability within an optimal mix of communication channels

Rafael and Murray together build on these topics with an interactive discussion to help inspire PSPs and encourage further innovation1,2.

Age of the Individual within physical and virtual worlds, the search for credibility, integrity and authentic influences

Benjamin Talin and Beate van Loo-Born discuss different perspectives on how society and the role of technology is evolving and the implications for PSPs needing to adapt and develop strategies for success1,2.

Explore the Future of Print Report

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Key Topics

Print’s USPs in a digital world

How the unique qualities and strengths of print can, and should, be leveraged to generate new opportunities and revenue streams despite the perceived relentless shift to digital communications.

Print, identity and status

How print communication can connect with consumers and satisfy their needs for highly relevant and trusted information in which physical and digital worlds co-exist.

The importance of AI

The role of AI now and in the future is considered objectively, especially how it can enhance the monetisation of data gathered by PSPs as print generates attention and stimulates human connections.

Staying sustainable

The importance of promoting the sustainability of digital printing and how best environmental considerations and best practise can also save organisations time and money.

Partnership, collaboration and support

PSPs and their customers should focus on collaboration to achieve mutual benefit and how Canon is actively contributing across the value chain with many practical initiatives.

Find out more about how Canon can help your print business grow

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